Part 5/9:
Once you’ve navigated the initial hurdles, it’s vital to familiarize yourself with five metrics that influence your channel’s success. Understanding these can empower your decision-making as you produce content:
1. CPM (Cost Per Mille)
CPM indicates what advertisers are willing to pay for a thousand ad impressions. A higher CPM can result in improved profitability.
2. RPM (Revenue Per Mille)
RPM shows the revenue you earn for every thousand views. A favorable RPM is essential, as differences can greatly impact your earnings as you scale.
3. Watch Time
YouTube values content that keeps viewers engaged. Longer watch times not only indicate viewer interest but also mean more ad exposure.