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Over the centuries, Swiss watchmakers have developed a reputation for precision, innovation, and craftsmanship that is unparalleled. From the invention of the chronograph to the development of self-winding mechanisms, Swiss watches have consistently pushed the boundaries of horology. This legacy of excellence has solidified the Swiss brand as synonymous with quality and exclusivity in the minds of consumers.

The Challenges of the Swiss Dominance

However, this Swiss dominance in the luxury watch industry is not without its challenges. The industry has faced criticism for its opaque and sometimes unethical practices, such as the allocation of highly sought-after models and the pressure to purchase additional items to secure a coveted timepiece.