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Ultimately, it's about understanding what each individual client values - whether it's the history, the brand name, or the pure flex factor. My job is to educate the consumer and help them find the right watch that aligns with their needs and budget. I'd rather talk someone out of an overpriced purchase than enable them to make a decision they'll regret.

The Rarity Factor and Astronomical Valuations

One of the most fascinating aspects of the watch world is the rarity factor and how it can drive astronomical valuations. Take, for example, the vintage Rolex Daytona with a diamond bezel and dial that Jay-Z owns. Rolex only produced around 30 of these pieces back in 1986, and today they can fetch upwards of $800,000.