Part 6/9:

One aspect of the watch world that can be frustrating for consumers is the extreme exclusivity maintained by brands like Rolex and Patek Philippe. I've had countless people ask me about the possibility of getting a custom or limited-edition watch made for a special occasion. The answer is always a resounding no.

These brands are so protective of their image and brand identity that they simply won't entertain the idea of creating custom pieces or limited runs for individual customers. They know that the moment they do, the value of those watches will skyrocket, and they don't want to create that kind of chaos in the market.