Part 4/5:
Hearn is extremely confident in his abilities as a promoter, going so far as to say he believes he is the greatest of all time, second only to the legendary Bob Arum in terms of longevity. He is unapologetic about his self-promotion, saying "if you're great then shout it from the rooftops."
Hearn credits his confidence and willingness to self-promote as key to his success. He believes that in the modern media landscape, creating narratives and interacting directly with fans is more important than just the quality of the fights. Hearn has embraced this approach, making himself the central figure in his promotion.