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Perhaps most notably, churches and religious institutions in the area embraced the Pokémon phenomenon. Previously, many of these venues might have viewed Pokémon and related media as inappropriate or even demonic. However, with the advent of Pokémon Go, these churches recognized an opportunity to connect with young people and the wider community. They actively made efforts to incorporate the game into their outreach, turning their status as PokéStops into a way to draw in youth and engage with modern culture.