Part 4/12:

The platform mainly caters to Tier 2 and Tier 3 cities, with about 80% of orders coming from these regions—areas often new to e-commerce—underscoring its role in democratizing online shopping.

Data as a Strategic Asset

Data plays a pivotal role in enriching user experience and optimizing operations. The platform utilizes a sophisticated data ecosystem to personalize content, recommend products, and improve search rankings dynamically.