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To address this, they established a Rapid Technology Development Project, leveraging past consumer behavior data and sales patterns to develop assistive AI tools for designers. The result was Moda Rapido, an AI-driven design recommendation system that analyzes consumer preferences—such as color schemes, styles, and trends—and suggests designs accordingly. Over time, this system has matured into an autonomous "designer" powered by AI, capable of generating entire collections across multiple product categories, thus reducing dependency on human designers and significantly accelerating product turnaround.

This example underscores how data and AI continually push the boundaries of innovation in retail—enabling more responsive, personalized, and trend-aligned offerings.