Part 4/12:
What Do Publishers Do?
She clarifies that publishers handle promoting songs, licensing for sync placements in films, TV shows, and commercials, and monitoring the use of your music worldwide. They assist in collecting public performance royalties—an income stream many artists overlook but can easily manage themselves.
Types of Publishing Deals
Crystal demystifies different deal structures:
Exclusive Publishing Deals: The artist grants only one publisher exclusive rights for a set period (commonly 2-5 years). She advises caution here unless the publisher is highly reputable.
Non-exclusive Deals: Artists retain the right to work with multiple publishers or self-publish, offering more flexibility.