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RE: Influencer Marketing | Leveraging Influencers to Bring Audience Members to Web3 Communities on Hive

in LeoFinance8 months ago

I like this, especially the focus on finding non-crypto influencers. Focusing on hobbies, interests, and general influence helps convey the (accurate) message that Hive is about far more than just crypto. I feel it's important to break through as a social media place, not a crypto place.

As for point4, compensation for influencers, how about this as an idea. They'd get a figure (ideally in HIVE or HP) for every new sign up, and then get ongoing earnings that match that sign-up's author plus curation rewards.

I appreciate this would need funding from the DHF, so would need a proposal to be voted on, but the idea is that it's ongoing engagement by a new member that generates the rewards.

Whether this could be extended to all Hive members who onboard new people (with some kind of way to prevent people crating secondary accounts just to claim the rewards) could be an interesting secondary discussion.