Holy crap that's huge considering the Lakers may be around the top in number of fans in the NBA worldwide (hello China, which is also curious considering how China is the biggest NBA market after the US or maybe even larger and their quarrel against crypto). As you say, this is not a fad, and the corporate world is slowly and retardedly but at least steadily accepting and embracing that fact.
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It was only a matter of time until something huge like this happened... I was both hyped and surprised that it was the Laker's arena that secured this sponsorship.
I’m not sure how Crypto.com works outside of the USA, but here it is at the top of the list when it comes to blockchain companies. I assume their presence is getting close to or is already worldwide. Like you said, NBA for sure isn’t doesn’t just have viewers in the USA… so I know this partnership will help a lot.
Crypto.com is also huge in South America and yes, the NBA sounds like a great approach to link with the Asian Market (both crypto and NBA related haha). Cheers!