Believe it or not, Facebook has great GenZ penetration, it's not just boomers up there, X isn't as popular as people think amongst the average GenZ outside the United States.

Frankly speaking, X is majorly popular for Crypto(web3 content), politics(recently I think) and hate content(it's original niche), three things the average social media user isn't looking for.

Its Facebook, WhatsApp and Instagram, as an ideal social platform for most people.

Now about free speech, it doesn't really matter what Mark wants, all these social platforms, including X cannot bare the cost of free speech.

At the end of the day, it's all just a game of profit and control, and at the top of the list of people wanting those two things is the government.