At various times, there are users who come in and treat Hive like Instagram and while they might get early attention, if they do not evolve their content into being more than a picture or two, interest wanes.
I know someone who posts a picture a day (mostly motivational or opinion stuff) and continues to thrive here on this platform. He's been here for a really long time too.
That said, I don't think he's ever powered down and spends a majority of time curating other people. Sometimes trust can be developed beyond the content I guess. I figured people support him because he choose to invest in the community
If he set up his thing early to get support doing so, then that is his thing. Not many will get it like that now though.
Definitely, personality matters here :)