Proliferation of Short-Form Content Is the Result of Massive Attention Shifts in Society

in LeoFinance19 days ago

I am Gen X but not far from the borderline with Millennials. I guess we were at the right age to be attracted by blogging and Web 2 social media when they came to be.

I was attracted by neither for a while. I am still not interested in Web 2, and except for my X account, I don't have any of them still active. Not using X much either.

Regarding blogging, I had my website which included a blog part before having this account on Hive, and I had a few minor attempts at blogging before that. But certainly way after it was cool (and more profitable) to be a blogger before Web 3.

With time and the appearance of Youtube and then live streaming platforms, some of my generation who started by blogging moved on to vlogging or live streaming, or to a combination of them. They also moved on to short-form content, but from my observation, more like X-style than Youtube shorts or TikTok. Especially TikTok seems more for the younger generations.

Younger generations definitely prefer short-form content.

Why Are These Changes the Result of Massive Attention Shifts in Society?

You can never discuss or present in detail a topic using short-form content delivery. You can at most link to an article or video or live stream where the topic is discussed at large. But you can comment on it (threadcasts are very powerful).

There are other places where short form is useful, like for entertainment and fun, or casual talk. Or for sharing important live news, that doesn't require much explanation, or with a link to a long-form content piece.


Source

We can see a shift in society toward short-form content, even if we look at its effects on long-form. There are very few who read articles in full, or even in diagonal. Long before the ChatGPT momentum that revolutionized LLMs, most people started reading only titles and eventually section titles, if the article had a structure in which the reader could easily see what the article was about. Now with LLMs, they can create summaries for us, or extract various types of information, without any effort from the reader. They can even write entire articles, themselves, as we know.

That orientation toward short types of content has probably been influenced by social media and the numerous distractions it introduced, along with the general increase in the speed of life as technology has advanced.

Despite all this, I still prefer long-form content. Both for creating it and for consuming it. For example, I try to read a little bit on Threads (and maybe reply) when I have time, which isn't very often. That exhausts me much more than reading a post. Maybe that's because topics succeed unrelated and my brain has to make an effort to jump from one to another.


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Though I like both, there are times that I prefer shorter content. In reading, no problem with long form, but in writing, there are days that I struggle to compose myself. Those are the days that short content is for me.

!BBH

!PIZZA

Yep, short content is certainly easier to write. And especially if you have full days, you probably prefer them to long-form content, which requires a certain preparation or at least more thought and time.

Yeah, very difficult to concentrate when you multitask and more seems to come. 😂

Sorry to hear about that. I read your post, but I think I forgot to comment on it. That's abusive behavior from those who delegate work and are in a position of power. And they either don't understand or they don't care that they burn out their assets.

That's being insensitive perhaps, because they haven't experienced holding a lower office before their promotion to the top.

Ok, so you say they don't understand... Can't they be made aware of the situation in some way?

I think the proper way is to bring the matter out before the administrative meeting.

We younger ones prefer short content. If you notice, you’d realize that songs in the ancient days are usually longer than the ones we’ve got now. We now have songs of two minutes and we enjoy it that way

If you notice, you’d realize that songs in the ancient days are usually longer than the ones we’ve got now.

I am biased, of course, but older songs have better lyrics, besides being longer.😀

I rarely listen to new music anymore. They lost me. It's not the same with newer movies, even though I haven't seen good movies as often as in the past. Task is right, Holywood is going down too...

New generations are even too lazy to do searches, they just open up TikTok and open random short trash content

Every generation has its pathways. I don't think my nieces ever searched something on Google. But they search on Youtube all the time. Funnily, until I explained the difference to her, my mother (who never caught high-tech or the internet until she was older), thought searching the internet was synonymous with searching on Facebook.

Hi, @gadrian. I don't think it's good that so many people are into short form content. They won't learn as much. I might sound crazy, but it seems to be that the more technology we have on this planet the less people need to learn. That scares me. It seems wrong to me and people won't need to learn anything anymore. Tell me if I'm wrong. 😂 Have a great weekend. Barb !BBH !CTP #ctp

I don't know. There are different types of learning. Youngsters are less focused these days, but they master technology and make use of it much more than earlier generations.

What they generally lack is focus/ability to pay attention for longer than a few minutes on the same subject/task. And that is a bad thing.

OK @gadrian and thank you for your input. Yes it's not good not to be able to pay attention for a while. Many important things are learned needing a longer attention span.

Many important things are learned needing a longer attention span.

Yes, I think so too. At least at a deep level.

That exhausts me much more than reading a post

I think this is in complete opposite to Gen Z. A lot of them tend to have ADHD, which is why they prefer short form content, and why Tiktok is very popular with them. It is like they turn off their brain to continuously watch different videos every few seconds. And because of their ADHD, they find it difficult to focus on long posts. I've read studies that this could be due to how they grew up videos and screens. So I'm dreading the Gen Alpha that grew up with Cocomelon and 30 second videos.

Yes, I know. ADHD is already something very common. I grew up with games, TV, and screens too. Not as much as them, but still quite enough time spent in front of them. It matters what you watch on those screens too, I suppose. 30-sec videos are quite detrimental, I believe.

I think it depends but if a post is too long, I tend to get sidetracked. I think the sweet spot for me is like 5-8 minutes before I start thinking about something else. I know a lot of people prefer the really short stuff, but I don't mind the longer stuff.

Well, that's true. For posts, I wouldn't read something very long unless it's something really important. Otherwise, it's also a matter of time management. I could have it read to me while doing something else, but that means I won't pay attention to at least one of the things I am doing concomitantly.

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