Maybe that's one of the reasons why masses don't flow toward Hive. Because they prefer the easy and entertaining (and usually without another added value, for them), to building one step at a time, on the long term.
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Well we don't have a lot of catchy or shiny stuff, we aren't centralized enough, so we can't do diabolical marketing, and lastly people just have to build no matter what. So yes, you're completely right..