Because it matters what you spend, not what you earn. If you spend USD or Euro, that's what it's best to be pegged to.
Plus, for businesses, it creates a more predictable income flow, not depending on exchange rates.
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At some point we need to let our attachment to fiat go.
I think there's going to be a transition time when we will need to interact with fiat, probably quite a long time, until all our needs can be met with Hive providers.