This is what is says on Hive.io
This is obviously amazing and incredible information for anyone who fully understands it. Whenever you talk about Hive though, is that your pitch to get more people on board?
We have seen people promoting Hive (Steemit) for years on Twitter. An awesome Hive-Twitter-movement with lots of people working hard to "put Hive on the map" and to get more exposure. Some have different ideas in mind, so they are trying to reach that one investor who can change everything.
- In the end, it's all about marketing and exposure.
I have talked about this in the past as well, and I continue to say that I do not believe that we will magically score a billionaire investor. Especially not with the Twitter marketing we see, and have seen for years.
Most people are tweeting various things and use Hive, crypto and blockchain hashtags to get exposure and they somehow seem to believe that it will bring billionaires on board. While I personally don't believe in that approach or outcome, I am still glad that people are doing what they believe is best. Personally, I think doing things like that is best to bring the Average Joe's on board, if people did some minor changes.
Hive is awesome. Hive has incredible potential. Hive is undervalued. Whatever. These are things we say, believe and think for ourselves while most of the outsiders doesn't even know that Hive exists.
- Why are we trying to push people towards HIVE though?
Whenever I hear "Hive", I think of the blockchain. I think of the foundation where dApps are being built. I don't think of rewards, content or social media in any way. I think of the base so to speak. The place that is needed to have great dApps such as LeoFinance, Proofofbrain, Splinterlands etc.
- The dApps are what people should be promoting to the outsiders.
I believe in organic traffic and optimized content, but I don't want to point traffic towards Hive.io. I drive traffic to LeoFinance.io and indirectly towards Hive because of that.
What's stated in the cover image is all true and awesome, but's it's not for the Average Joe's. I have said this for years already. The Average Joe's from Facebook doesn't care about decentralization, blockchain or that transfers are lightning fast.
- They are used to Facebook. They know Facebook.
I admit that you can get people on board by pushing the whole decentralization-thing on them, but most of the Average Joe's are more likely to join for other reasons.
- Such as: blog and earn crypto.
While I personally think that those words are what has brought most people towards Steemit/Hive since the beginning of it all, I also think it's one of the worst things you can say, as it leads to extreme retention issues. We've had retention issues from the early days and even though people have different reasons for leaving, my best guess is that the majority of the people gave up because they did not earn (enough).
However, now when I have been talking about Hive, I have talked about Hive.blog, (or other interfaces). I am not talking about Hive.io, and I think that is what most people do whenever they talk about Hive. They want to drive traffic towards Hive.blog, peakd etc. They want people to join.
That is why I am doing things like this:
As you can see, instead of just making a simple tweet with the url to the article on LeoFinance, I used relevant hashtags and tagged the official account as well. This leads to more social signals (likes/retweets) over time that helps with bursts of traffic and organic traffic as well.
I do this because I want to drive traffic directly to LeoFinance.io and not to "Hive", which can simply be both Hive.blog or Hive.io. I do this because I want the Average Joe's to find LeoFinance.
In my book, the Average Joe's are what will take Hive to new heights over time. Developers and new awesome dApps is amazing and cool, but I personally don't want Hive to be a large group of talented developers. I want Hive (and all the tribes) to be filled with "Average Joe's" from all over the world. I would rather have thousands of "Facebook users" than thousands of Developers, even though I obviously want developers too.
- What's your pitch?
Talk about elevator pitch or whatever. Do you talk about decentralization and to "own your account" like so many others are doing? Are you trying to drive traffic to "Hive" (as in the blockchain) or to "Hive" as in the Hive.blog interface where people can blog and earn?
Even if you can see the difference between the two whenever you talk about it.. Are you sure that others are able to see the difference as well? Are you sure they understand what you actually are talking about whenever you are trying to convince someone to join?
While the whole "blog and earn"-thing might not be the best approach in terms of retention, it sure is the best in terms of driving traffic and getting more people on board. How we get those people to stay and become active is a completely different chapter.
That being said, if you target people with a bit more "direct" marketing such as the tweet I showed you above, you are likely to get traffic and ultimately people signing up because they start to browse the site they land on..
- You got them interested and that's the first step.
Most Of Them Have NEVER Heard Of Hive Before.
Do you believe that Jennifer, your neighbor, will join because she heard the word "decentralization"? Or that Bob, the guy in the grocery shop, will hurry to invest because he heard that he can actually "own his account or content"?
Listen, they don't care. They don't care because they have never had any issues with Facebook, Twitter or Instagram. Most of them won't care even if you show them how the splinterlands Twitter account was banned or how Facebook have banned "internet celebrities" either. They don't care, and they will not care because it doesn't affect them on an individual level.
Most of them will care about a superb "How-To" guide about making extra money though. Or about how a random guy from wherever made $500 in a month with zero investment..
- Our job is (or should be) to point them directly towards that information.
Posted Using LeoFinance Beta
Steem was a horrible choice for a name but then we made it even worse with Hive. Woops!
@hitmeasap
I see your point...
I've been doing the same thing in the past 1 year.
I drive my traffic throughout @ecency at the entire time...
Just a few reasons behind it:
https://www.facebook.com/spirit.of.freed0m
https://www.instagram.com/spirit.of.freed0m
I just keep all my traffic thru one frontend...
Namaste 🙏
I agree 1000%. Been saying this for a few years. Few care about AWS but they do about Netflix.
Promote our best applications and Games. That is the way to get some attention. That said, promoting Hive to developers makes a great deal of sense.
Posted Using LeoFinance Beta
Hive can- and will explode and we will see massive growth if people would start to promote the communities, or in other words, the different dApps instead of Hive itself.
The route you take depends on which audience you are trying to reach though. If you're looking for the existing crypto-enthusiasts or blockchain-gurus or if you are trying to reach the masses.
Posted Using LeoFinance Beta
Why aren't we doing that?! So far the best marketing we had, if that could be called marketing, has been this posh thing. How can we incentivize devs?
Posted Using LeoFinance Beta
Web 3.0, fast blockspeeds, blah blah blah.
Many blockchains are using all the same technical points in their marketing.
1st rule of marketing... benefits not features.
WHY DO I CARE.
Posted Using LeoFinance Beta
yup
Posted Using LeoFinance Beta
Seriously. People don't care! Which is why I focus on attracting traffic organically. Rather than going to them, you let them come to you. By creating valuable content like we are doing with Crypto Guides, we can easily get the traffic from search. I am damn sure some of those non-bots are going to hit that sign up button! 😉
Posted Using LeoFinance Beta
Organic traffic is (and has been for a very long time) a much overlooked or ignored source of traffic so I'm glad we have people who've realized the true potential of it. The crypto guides idea is wonderful and with more optimized content in general, we'll see great results in the long haul.
Posted Using LeoFinance Beta
yeah, lol, there's no way shark tank guy or elon or twitter dude are ever coming to hive-it's like the opposite of what they would want to be popular, i would imagine.
I supposed there is a chance for some extreme billionaire to come and invest millions upon millions and turn this ship around entirely, but I wouldn't hold my breath. I would much rather do what I can personally to make a change and to make something happen.
The chances for such a billionaire to pop up somewhere would increase by doing that as well.
Posted Using LeoFinance Beta
yes, if anything, its just getting the name recognition out there for hive-even if the posts get shadowbanned, haha
Just that tweet alone is 12 people that visited leofinance and earned a bit of ad revenue maybe one even signed up! Imagine if every article or even half was promoted in this same way with 12 clicks each. That's 12,000 - 24,000 visitors a day. Every small piece adds up and everyone can play a part. It's why I'm liking the push on POSH and tracking tweets with some rewards to get more involved.
Posted Using LeoFinance Beta
This is the way.
Well that broke it down nicely and mirrors what I have been saying for awhile. Many of the promo tweets about Hive/Leofinance, weren't even linking to anything relevant, just random praise.
Hit them where they live, which is NOT in the decentralized world, but in the apps they have on their phones and the websites they visit.
I think we've soaked up about all of the crypto-geeks we're going to, time to bring in the masses!
Posted Using LeoFinance Beta
Applications are definitely the best way to get traffic into HIVE. Take me for example, I joined because of Splinterlands. Otherwise you might not of seen me around here.
Posted Using LeoFinance Beta
What awesome information, it raises a question for me about the work I do.
I think it is true, people are not interested in decentralization or blockchain, they are only interested in making money, and well one must present it in a way that appeals to them.
Posted Using LeoFinance Beta
That is the same problem since 2018, golden years of steemit.
Hype but how?
Hive is flexible, it can be used as a middle ground between Reddit, Substack, Facebook, and YouTube.
It's in the way that you use it. There are appealing dApps, communities, and tokens. Plus, there's plenty of development going on. I'd say the appeal is in the individual communities and creations themselves, not in the concept of a "Hive community." Further decentralization is where the growth is for Hive as a whole.
Getting further adoption of the Hive currency and even the acceptance of the side-chain tokens in what would deemed to be mainstream commerce would be a massive victory (and we are not necessarily talking about Amazon, Overstock, etc.).
One of the threats that is looming is the ongoing effort to centralize in a decentralized, multi-community (more communities are coming!), multi-application environment. Those looking to centralize are doing more harm than good because there's reputational risk, corruption, entry barriers, and a stifling of the individual communities (due to a lack of understanding) created by these so-called authorities.
In the end, Hive is a tool. We all can use it differently and in the way we see fit to further our goals. The communities, dApps, and the monetization involved should be the selling points.
HIVE!D
Axrually this is a good strategy, the apps should be first, then expand on other hive opportunities. I let most of my friends to play Splinterlands, and few expanded knowledge, started to publish on Leo. Only then I explained to them about tags and tribes.
Definitely a great thought and write. Communities are the selling point for Hive and this should be at the fore of our promotional campaingns.
This is just the message here.
Posted Using LeoFinance Beta
You are preaching to the choir my friend. Like you, I have been saying the same thing for some time now. Great information on shilling the products available on our blockchain.
Have a great weekend!
Posted Using LeoFinance Beta
I'd say games have even more potential. Most people don't want to write blogs. They may post something short on FB. That's not really very welcome on Hive. @dbuzz could be awesome because it's basically Twitter made better. We could promote that with all the free speech features.
The real Killer Dapp will be Splinterlands. At least that's my opinion :)
Posted Using LeoFinance Beta
Hungry for some !PIZZA
Posted Using LeoFinance Beta
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Thank you for this information. This information is really important for me to drive traffic.
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