I hate all the subscription service for streaming because it sucks away so much money. So I just reactivate when there is something I want to watch and I can binge watch them. With all the other alternatives, I just can't see myself worrying about Apple itself and I never used Apple TV.
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Ability to subscribe or cancel anytime is great. Not many pay close attention to this, and end up paying fees even when they don't use the services. I cancel subscriptions as soon as I realize they haven't been used for a while. However, I do keep some subscriptions regardless I use or not, just because they do a good job.