In a manufacturing company, their main focus is the products they make and what the world knows them for, it is not the company that attracts fame, but it is the instrument that is the products they make for their consumers that increases the company's fame.
That is, a company's products are a product of an organisation and also an instrument used by that company to prove its worth to the outside world, therefore, one of the good ways to benefit from the fame of an existing company is to make its products resemble, that is, make it look in some ways, the existing company's products look.
This will sometimes confused buyer's to choose between the two products and so, it would give you as a beginner a lot of share in the competitive market, the thing is, as a beginner in a manufacturing company, you need too much advertisement to get noticed in that position you are, so by making a product that is somehow similar to the one that was already there in the market, it will bring you sale in a way better than longing for your products in your own pattern when you don't have enough funds to run for the advertisement.
I was in a glossary shop some time ago and I came across these two products, this is a Nivea body deodorant and this particular product is also a body deodorant but it is not Nivea, however the producer knew of the market shares that Nivea body deodorant has, so they create their product in reassembling Nivea body deodorant, unlike me, I got confused, that when I get to where I was going to make payments in the shop, I realised what I am about to pay for is not Nivea product but a product of similar companies.
In this kind of market mix-up, you don't really need to lower the price of the products, that can be if you want to, because lowering the price of the products can also have its own effects, some high ranking people would not want to buy it, because they might think it is fake, but if you lower the price, more people will buy, it is good that way, and maybe in the future, when people have tasted the value of the products, the price can be increased.
I have seen how many companies survive in a competitive market, some forget to apply these small tactics that could make them succeed in the market and those that apply them win the battle against their competitors.