KuCoin has officially expanded into Southeast Asia by launching a fully licensed cryptocurrency exchange in Thailand, known as KuCoin Thailand. This launch, effective April 22, 2025, marks a significant milestone in KuCoin’s strategic expansion across the region.
KuCoin Thailand operates under ERX Company Limited, Thailand’s first digital token exchange supervised and licensed by the Securities and Exchange Commission (SEC) of Thailand.
The rebranding of ERX to KuCoin Thailand allows KuCoin to enter the market through a regulated entity, ensuring compliance with local laws and providing a reliable and transparent trading environment.
KuCoin aims to leverage its global trading experience and advanced technology to offer institutional-grade services tailored to the Thai market. The platform provides Thai users access to a broader range of digital assets and trading products, potentially increasing liquidity and enhancing the overall crypto trading experience in Thailand.
KuCoin Thailand joins an increasingly crowded market with eight other SEC-licensed exchanges, including major players like Bitkub, Upbit, and Gulf Binance. Bitkub currently dominates with a daily trading volume around $70 million, while KuCoin’s global platform boasts a daily volume of approximately $3.8 billion.
Thailand is considered one of the more crypto-friendly countries in Southeast Asia, with a clear regulatory framework aimed at investor protection and industry growth. Despite a ban on crypto payments since 2022, the government has shown openness to crypto innovation, including a pilot program for Bitcoin payments for tourists.
This move is part of KuCoin’s broader global expansion strategy, which includes targeting other regions such as Latin America, the Middle East, and Europe. KuCoin’s global user base is nearing 40 million, and the company is pursuing additional regulatory licenses, including an EU-wide MiCAR license.
KuCoin’s launch of a licensed exchange in Thailand through the rebranding of ERX Company Limited represents a strategic and compliance-focused entry into Southeast Asia’s growing crypto market. This expansion is expected to enhance the local crypto ecosystem by providing trading, greater liquidity, and global standards of security and service.
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A brilliant and timely move by KuCoin — could this success be replicated across the rest of Asia?