It is, simply because stupid money is flowing in like there's no tomorrow. People know nothing about the "game", yet pour thousands of dollars in simply because it's on Binance.
I've been earning hundreds of dollars worth of referral rewards in Splinterlands these last days, though, so I think some of the people selling their stuff are actually moving these funds over to Splinterlands.
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I have said this before, but Splinterlands is just so far ahead of its time and has always been. The complexity and usecases this game offers for the assets you own is huge and will become even bigger when lands come out. Calling alien world a game is a far stretch, if pressing a button is all it takes maybe we should make a 'game'. Crazy world.