People who know about these things say that companies can basically use three different approaches to solve social problems. The first plan is to focus on making processes work well and getting goods to customers quickly, like McDonald's does. This method needs low profits and a lot of sales. The second strategy is to tailor goods and services to what customers want. This leads to fewer sales, but higher margins are needed. The last plan is to keep adding new product features to the market. This is a common tactic in the tech industry, especially when it comes to cell phones.