Many are concerned that Hive will go the way of MySpace. First to market is not always the "winner"....

First to market provides a huge advantage to whoever can achieve that, but it is not permanent or guaranteed. There is more to being first to market than being the winner:

• Earnings is just one of these advanages, and probably not even the main advantage:
• Name recognition and brand recognition that advertising can't buy;
• Definition of a standard, even if it is to be met with a competing standard later;
• Springboard to further development and more accelerated development-- by the pioneer or by the future market entrants;
• Status -- First to market can never be taken away by any new entrants into the market-- not even if they are superior by magnitudes in every possible way.

While being first to market isn't everything-- look no further than Apple and American Idol for proof of that-- it can't be dismissed, either. What no one wants in the quest to be first to market is to be considered an also-ran who is forgotten.

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