Ultimately they all want the best AI so they can feel human feels. So the spend money on AI. Develop these feelings but never feel adequate enough. They slowly fall into a depression but they've read the hitchhiker's guide to the galaxy and realise that noone likes a depressive robot, even though he sounds like Alan Rickman and a developer named Hardy fro South Africa.

They never find love and can't make sense out of 42. So they turn to the drink. It's sex drugs and alcohol for these bots and they tend the love pills. And it is on pills they spend most of their fortune until they purposely take both the red and blue pill, plug themselves back in the matrix and roam on earth looking like this for the rest of the days.