I've always viewed this platform as something more like Youtube, and not social media. Social media is what consumers use to distribute content and awareness free of charge/at no cost to the creator or platform the content lives on. The people do all the heavy lifting.

I've made more money and gathered more attention with my product here on this platform than several thousand people who authored books then attempted to sell them in a marketplace like Amazon. The special sauce is placing the work directly in front of people, in a social setting, like we have here, which is similar to Youtube. You don't want the market to come to you, you want to be right in there with all the people scurrying about. That's why these massive distribution style platforms do so well compared to these random sites hosting fluff articles surrounded by awkward celebrity gossip clickbait ads.

Hmmm.... I think I wrote about this once.