I'm shocked honestly that seo-dumpster-fire posts I made about fucking Vampire Survivors are doubling your views on average. Definitely points to what you said though: gaming content or other mass-appeal content is going to have a lot more views long-term than what we might actually be interested in talking about. I am interested to see how things are doing a year from now - I'm sure there's going to be a learning curve and I suspect we'll see more ads on more frontends as time passes, likely doing exactly as you mentioned at the start though: putting that revenue towards dev salaries/upkeep/etc rather than dispersing it among the crowd.