I really blame the BAYC and other useless NFTs that tricked a lot of beginners into investing into crypto and losing a lot of money. This painted a very bad look for crypto that we have a hard time changing. Hopefully, as more companies offer tokens and NFTs with use, more people will be open to try crypto again.
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Haha, I saw so many "artists" creating NFT collections left and right during that time. And when it all evaporated, they just completely forgot about it. I've been listening to web3 business podcasts though and companies are incorporating the use of NFTs to unlock additional features to clients that buy a product or subscribe to a service. The business model is quite interesting and shows actual use for NFTs. Not just holding a BAYC monkey in hopes that it will 1000x in price for no reason at all.
I think this is the right way to use it. I have read how the BAYC NFTs had some perks to holders, but the price was just too high. We already have something like this currently; with reward points. So NFTs and tokens are just the next step.