They do not necessarily have to develop any application or anything like that (although it is a possibility that they will). Because as I already mentioned to you in the thread. The entry of these capitals and corporations will be useful because in order to take care of their image as companies (and at the same time to promote their products or services), they will want to join HIVE as a platform and as a concept. So, they're going to want to have great influence, and we know that for that they're going to have to invest heavily in HIVE in order to have enough voting power that their presence counts for something.