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Stocks in tech companies are really not stores of value rather than investments. Gold is relatively stable and is thus a store of value. A lump of gold does nothing except look pretty and is scarce/expensive to mine. Bitcoin is superior to gold in that it is vastly more transferable. Storing it is as easy as memorizing a 12-word seed phrase. Learn a string of words and you can smuggle billions of dollars across any border or past any security controls. That alone is worth a lot.