Same reason I told taskmaster

by releasing Bluesky, Jack will inevitably create a hype-train surrounding the idea of decentralized social media platforms.

Not hopping on this train would be throwing incalculable value away.

Something I'm sure you know we can't afford to pass on.

Especially now that we are at a stage where the only thing separating us from the Hive-utopia-parallel-universe and where we are currently at, is a critical mass of users which we don't have but could get by utilizing legacy social media platforms as a means of promotion and user acquisition.