INTRODUCTION

Business thrives and flourish when there's a good Publicity about the team, product and services. Good Publicity involves a lot of marketing strategies that will promote the trade and business among the people. It's very important as it promotes the sales and profits.

Customers are modeled after the products and services being provided. They are after their interest and values. They seek their preferred products and services among their trusted vendors and enterprises. Protecting and promoting the reputation of enterprises will attract more customers and promote the sales.

To improve the sales and profits, more customers are needed on regular basis. Publicity reach more people with improved communication channels and platforms are employed. Radio and television have been effective for centuries to reach wide audience and customers. The potential of these mass media really helps to educate the people on the various products and brands.

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These technology plays a greater role to reach the audience of various levels and types. The impact of this common means of communication is huge as it reach wide range of audience and customers as many people can afford and stick to them for important information. Various companies and businesses have adopt many marketing strategies in the form of giggles and talks to stimulate their customers and interests for their products and services for improved business activities for more profits and sales.

Although these communication means are common and important, they were limited and challenged. Improved means of reaching wide audience and customers are many and very effective. For instance, blogging and digital marketing means have been adopted. Facebook are very effective to reach more people due to the huge user bases and interaction. Many people have utilized this means to reach more people and improve their sales.

Every thriving companies and business ventures maintain digital presence to keep their online community and followers actives and attract more people. Their reach are not territorial limited but worldwide which improve the customers bases with many people beyond the locality and attract more customers.

Having good Publicity offer true insights and information about the business and companies. With such knowledge, the reputation are protected and targeted audiences are attracted for better trade and sales. Feedback and sincere criticism are cherished for more improvements and development. Customers and interests are maintained and promoted as they know more about the products and services.

With better publicity and reputation, competitions are won as genuine information are available. Competition thrives more when there's limited information and wrong publicity. For instance, customers are attracted to improved brands. Many people in my area cherished a bottled water called "Aqua Rapha" because of the good reputation and information about the company behind the product. The company is owned and run by a catholic priest and many believed that the water and their other products are blessed and curative but it's not scientific proved but the sales is very high and more profitable. Now, it enjoys monopolistic trade around the region due to its good Publicity and Reputation.

Many entrepreneurs understand this fact of good Publicity and Reputation so as to sustain their growth and development. They employ the best marketing team which adopt many trading and marketing strategies to improve their trade and market scope. For instance, Leo Ambassadorship is a good Publicity strategy adopted by @leogrowth team to improve their reach and revitalize their community especially through web2 platforms. The role of these dedicated people promote inleo and Hive blockchain during their shows on X spaces. Many people get to know more about this ecosystem via this means and activate the community.

Finally

Understanding the nature and customer behavior is very important to sustain and improve business and trading ventures. Knowing them well will improve the ways of reaching them more and educate them about the business interests and values. Publicity is very vital to reach the targeted customers and improve sales.