Levinson said that Zoox will start offering rides — starting with employees — in the SoMa neighborhood of San Francisco, and on the Las Vegas Strip. Levinson told TechCrunch on the sidelines that Zoox is starting with SoMa even though it’s more difficult in part because the company has a operations in the area.

“We have achieved that internal safety readiness” required to launch the service, he said on stage.

The announcement comes a decade after Zoox was founded and four years since it was acquired by Amazon and unveiled its purpose-built robotaxi. In that time, the nascent autonomous vehicle industry has gone through the full hype cycle that led to multi-billion-dollar valuations and later a wave of shutdowns and consolidation.