When we make big money choices, weighing risks is so important. Same for businesses making financial calls too. Looking ahead to what could maybe go wrong guides smarter moves. There are some key ways risk management helps individuals and companies decide about money better.
What is Risk Management About?
First, risk management is about looking at decisions that involve uncertainty. It helps us see what bad things might happen after based on the info we have. And how to handle or prevent those. Say I must pick either Job A or Job B. The salary and hours look similar. But Job A is at a small startup company that could maybe go under quick. Job B is at a huge firm unlikely to. Thinking about and preparing for the startup maybe failing is part of risk managing my choice.
People use risk management to handle money risks in life like jobs, investing, insurance, budgets, and more. Companies use it for big choices around projects, spending, operations, and such. It helps both make better financial decisions by being ready if the worst occurs.
Looking at Good and Bad Outcomes
Next, risk management is weighing the good outcomes versus bad of money actions. Let’s think about starting businesses as an example area using this. Opening a company can bring success and big earnings. But things like low sales or high costs could also lose lots of money instead. Those are the main risks.
Someone starting a business first lists out possible good results. More customers and profits than expected is a top hope. Next they lists out possible bad things. Not attracting enough customers to keep the doors open is likely the worst fear. Looking at both the best and worst case helps estimate results in the middle more clearly too. That helps decide if it’s worth moving ahead.
Setting Plans for If Things Go Wrong
An important part of risk management is making plans about what to do if bad outcomes happen. This helps reduce how painful or costly those would be if they come true. Thinking of ways to respond to lower risks around money choices.
Say I take a job at the unstable startup above. Some risk management plans for if they soon go under may be:
- Save extra cash when I can to access if no paycheck for periods
- Keep networking and resume polished in case of sudden layoff
- Research other local jobs to apply for if needed
I likely can’t fully control if the firm fails. But I can control having backup options prepared!
Businesses also plan for risks. A construction company bidding high on costly projects likely sets aside emergency funds. If they seriously underestimate expenses later, that cash buffer helps. It ensures they complete jobs without major losses, even if projections were off. Having crisis plans for “what-ifs” lets you prevent or react better if danger comes knocking!
Thinking About Risks From All Angles
Here’s another key piece - risk management tries to think about hazards approaching from all directions. Take common examples like medical risks or car accidents. Both can strike because of our own choices or actions. But also due to other people, nature, random chance, and more. We have to scan risks 360 degrees around vital decisions.
A patient may face health issues down the road through no fault of their own genetics. Or from years of unhealthy habits also in their control. Both angles matter in managing outcomes. Doctors advise frequent screening either way to catch problems early. Car insurance often covers accident injuries regardless of “fault” for the crash. Thinking about risks coming from both within and outside helps better plans.
Using Past Experience and Math
Lastly, solid risk management depends on past experience and data math. Keeping records of when bad things happened before guide predictions of what could reappear. Charts showing how market ups and downs played out over history help invest smartly for retirement. Seeing multiple decades of patterns helps gauge when another crash may hit. It’s easier to emotionally and financially endure if you made plans knowing one usually comes every so often Historically informed math-based habits beat guessing!
In Conclusion
Risk management helps money choices by...
- Scanning all the things that could go poorly
- Making plans to reduce negative impact if they do
- Using data of prior outcomes for realistic expectations
- Comparing possible wins versus losses to pick best path
Whether opening a risky new business, entering shaky markets, choosing jobs with uncertainty, or other big financial moves individuals and organizations must take - risk management makes us ready. We define worst case scenarios. We research alternative options. We set crisis response systems, like medical or car insurance. Looking ahead in these ways equips us to handle stormy seas financially if they arrive. But we sail onward with more peace knowingbackup reinforcements await even if smooth sailing remains the whole trip. In money and life, hope for the best but prepare for the rest.
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Excellent article ! If this is what you're learning as part of your marketing studies, they are teaching you well, and you're learning it well.
Two thoughts I'd add to it. First, when doing risk analysis, try to estimate the likelihood of each risk happening and it's impact, then put the most effort into mitigating the most likely and the ones you can do something about. It's not an exact science, of course, but a mild recession is more likely to happen and easier to plan for than a world-ending asteroid strike.
Second is to look at the risks that go with too much success. If your new business is more successful than you expect, what risks does it create if you can't handle the volume of orders ? How do you manage demand, staffing pressures, training new staff, premises needs, reputational risk etc ? I know it sounds crazy but if you're not ready for it, it can cause huge stress. I know, I've been there ! There's only so long you can keep up peak performance when you're having to do 20-hour working days.
Yes as a marketer you gave to understand d this according to my lecturer, also I found the topic very useful and so I decided to bring it here.
Okay I do understand, if one gets much order than expected, surely there would be methods of handling and exactly as you have said ..
Thanks for leaving this comment here it is much appreciated