Out of interest, is there data that shows the marketing spend plotted against key performance metrics for hive? Has it been possible to measure any kind of effects on signups or investment that sync up with marketing activities?
Out of interest, is there data that shows the marketing spend plotted against key performance metrics for hive? Has it been possible to measure any kind of effects on signups or investment that sync up with marketing activities?
Its impossible to measure a correlation between price and investment with marketing efforts. There have been pumps happening just a few hours, for example, after teh Brave ads went live. But I cant be sure if thats the reason because I cant track activity on Upbit, Binance, etc.
What we were able to track was clickthroughs on the linktree, Brave ad data i shared before, signups during facebook ads which came to around 3000-4000 because I could track the funnel.
Theres hundreds of factors affecting Hive price on a continual basis so its really hard to say what affected what.
The ultimate question should be: "Do more people learn about Hive now that we have marketing then before."
The answer is, absolutely yes.