The reason we are just people talking about how great we are is because there aren't enough people to engage with us on certain niches. Those people won't come unless we bring them over.
That's the Catch-22 of any new platform. It is hard to dislodge from the status quo as they won't come until its buzzing but it wont be buzzing until they come.
They won't come til you mention it to them :-P A few times ;-)
True; but I only get one real chance before they write it off. As they are fickle and wont look twice.