Damn, man, you're on fire!
I've not really followed your marketing posts, but I've taken the time to eat this one up, chewing deliberately.
In the beginning, though, I agreed with you that I for one wasn't good at all the 5 points. I'd say I'm not good at design and marketing, but I'm good at the rest. Same time, in the beginning, I was saying in my mind, this ryzeonline guy has to be the only bee I know good at all these 5 points and few sentences into the post you said it! That you were the only one you knew good at these stuffs. You bold motherfucker!
But you right, and you're an honest motherfucker too.
This landing page you've made is perfect! I'd say Hive should implement it right away! (With only a little edition) When I joined Hive in 2017 when it was still Steemit, there was a lot of talk about mass adoption and it seemed like we were all working towards one goal which was making hive mainstream like Facebook! I wasn't around for most of 2019 and 2020 but now I'd agree with you that talks and efforts towards becoming mainstream has dwindled. Although I must commend all the stuff some of us are doing especially on Twitter, hive can still use a lot of these suggestions you're making.
Further, when I said 'with little editions' above, it shows I have a couple disagreements. My disagreement only has to do with the fact that Hive shouldn't be marketed with so much focus on the monetary rewards. Why? Because monetary rewards is not really a promise hive can fulfill. The fuck am I talking about?
For creators and investors there's a chance to make money on hive, but how about the not so good Creators? And how about the many times good Creators would fail woefully at getting visibility/earnings? How much would be made? Wouldn't the amount made be so little that people would roll their eyes and feel failed whenever they look up and see hive promising to be a rewarding place?
So the edition I think would be right is striking a balance, the balance should be in form of a statement that says there is a chance for making rewards and then point to the fact that hive has peculiarities which you need to learn about in order to understand how the rewards work.
I appreciate you taking the time to eat and chew this post, man. :)
lol, yeah, I don't really want to straight out say I'm good these things, but many people have been talking to me as if I don't know my s**t, so I kinda had to say it, lol. Hahah, I'm glad you're feelin' it bro, and yes, I know you're good at some of them, and I totally respect that.
I'm honored you feel Hive would benefit from my landing page approach. If they don't want to go mainstream, that's fine too, this pitch isn't set in stone, I made it merely as a teaching example, so people can understand what 'persuasive messaging', branding, and design really is.
Regarding the monetary rewards, you may want to see my other comment above where I address this: https://peakd.com/hive-189306/@ryzeonline/re-demotruk-qurg13
Fiverr markets itself as a way to make money, but most people fail on Fiverr. Fiverr still grows. Uber markets itself as a way to make money just by driving around, but most drivers fail on Uber. Uber still grows. YouTube markets itself as a place to earn money for posting video content. Most YouTubers fail. YouTube still grows.
Hive can, and should, do the exact same thing. 🙏
You make a strong point with this reply. I also followed the link to read the other comment. These replies have really tackled my misgivings, but balance still has more merits, don't you think? What would you say about my talk about balance? Remember I'm saying we should still market it as a rewards social media because that is what it is but we should make it clear that it is more of a chance and that one needs to learn how it works first. This way it would be really balanced, is what I'm saying. You have reasons why this approach is less meritorious?
I'm glad my point spoke to you somewhat.
What you're describing is basically 'hedging words', and it's most often used by when people are afraid of offending others. Hedging has it's place in contracts and terms of service, but hedging has almost no place in bold, brand-messaging.
But the whole point of brand messaging is to offend people. Eminem offends Christians and conservatives, he doesn't add 'balance' to his language. Early Mac commercials made fun of Windows, they didn't 'balance' their messaging to avoid people's misunderstanding.
It would take me a long time to explain branding, copy, persuasive messaging, resonant language, audience-niching, and so on, but maybe this diagram will help a bit:
I hope this addresses your concerns, but if not, it's fine, I wrote this to teach people, not as an actual proposal for Hive. I'm fine if people disagree and still want to use timid language. :) 🙏
Okay, now would you say the reasons for this hedging doesn't seem worth it? Remember the reasons for the hedging when it comes to hive is that we don't want the wrong People here for the wrong reasons, the hurt it would do to the platform would be grave as we've seen from experience.
What is wise to aim for is many people, increased visibility, increased attraction. Then you allow the 'wrong people' (tirekickers seeking easy money) to get annoyed and leave. This is how all big success stories grow.
I explained this in another comment:
Hope this is clicking with you, but as I said, if Hive wants 'hedgier', tamer messaging, they're welcome to do so. I simply offer my wisdom, people can accept or reject. :) 🙏