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RE: The Best Hive Marketing EVER (By A Guy Who Hates Marketing)

in Loving HIVE ❤3 years ago

You have gotten to the heart of my post, thank you.

  • Hive is a stage full of performers. (content-creators)
  • It desperately needs eyeballs from an audience. (consumers)

Right now we are a self licking ice cream cone.

This is spot on, and what I aimed to change with the teachings in my post. If we judge by the comments, I'm not sure whether I succeeded or failed, lol.

Anyway, thank you for understanding my point and sharing your input, I appreciate you, and wish you a great day! 🙏

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Again, technically, I think you are referring to about 10% of the dapps on hive. But hive the protocol (which u are referring to) is definitely not for content creators. You don’t go to hive to post. You go to a small number of the apps to post. The marketing message you propose above would be great for a hand full of the dapps built on hive, but it really confuses ppl as to what hive the protocol itself actually is. This same message as previously applied to steem has caused huge damage and obscurity to the hive protocol brand and knowledge of its uses far and wide

And Google is not just a search engine.

What I’m trying to say is the masses just see it as a search engine but it is much much more.

Attract the eyeballs to the content to curate and share. They will then attract the attention of those who will want to get in on the action of the rest of Hive has to offer with regard to games, Wordpress plugin integration, payment processors, etc.

Then others will be like wow, maybe I can actually develop something using that protocol and do well…etc

Rinse and repeat

Imo, post and earn is a marketing campaign for a small number of content dapps on hive. But it has nothing to do with hive the protocol itself. It’s like saying google is an advertising platform. Google ads is an advertising platform, but google is not. Google ads needs google to run in the same way a hive blogging dapp needs hive protocol to store blogs to chain and distribute rewards

Content produced using the Hive protocol attracts eyeballs who search for content. While searching for content they eventually find other apps...

Eventually, someone who is a developer and/or works in or owns a business looking for content, or notices the eyeballs running to the content and other apps, also sees that Hive protocol offers more potential. The business people then will use those tools to in turn innovate and create things.

Rinse and repeat.

The focus should not be marketing to more content creators, more developers, more business owners, or more investors. It should be marketing to more content consumers and curators who share what they find and share their experience outside of the blockchain. The rest will come.

This sounds like a potential marketing strategy for about 5 dapps that are built on hive. Not a strategy for hive the protocol.

We will have to agree to disagree. This could apply to almost all the dApps on theycallmedan's infographic as far as I can tell.

Addressed all this in another post.

It sounds like you're under the impression I'm suggesting this as marketing for the Hive.io Architecture (Amazon's AWS), but this entire post is dedicated to marketing Hive.Blog's Public-Facing Social Platform ('Netflix').

If I had my way I'd re-name and re-logo these things so there is no room for confusion. Or I'd market PeakD in this manner, but since it requires a Hive.Io account and can also be accessed through Hive.Blog, here we are.

but it really confuses ppl as to what hive the protocol itself actually is.

Nearly everything about Hive is confusing, so far. :) Probably something somebody somewhere should address. Maybe one day. ;) 🙏

Hehe. I would agree that the names hive.blog and hive.io are almost as misleading as steemit inc, steemit.com and steem the blockchain protocol. Like I said, it’s taken some of us years to try to get ppls minds to this point so that there is a clear separation between the blogging portion and all the other things that hive can do. Even now from the comments u can see the majority of hive blockchain users still do not make this distinction. Post and earn really has siloed hive into a rewards system even to this day, after a fork away from steem blockchain.

For avoidance of doubt, u clearly state that u propose this be the landing page on hive.io above. U also clearly took the existing hive.io layout and modified it. It is clear that this will result in the hive protocol being marketed as post and earn. We will get there. Ur a great talent. I hope our chats here have helped u see things, even if from a slightly different perspective

For avoidance of doubt, u clearly state that u propose this be the landing page on hive.io above.

Yes, one mistake in 1000s of words, by a newbie. I apologized multiple times. But it's a mistake that's easy to read past and see my true intentions by someone who made even a slight effort to read and understand.

Getting caught up on a mistake anyone could make (writing Hive.io instead of Hive.blog) seems weird, but I guess that's on me. 🙏

(Also, I did NOT take Hive.io's existing page and modify it, this was made from scratch.)

Forest for the trees, forest for the trees.

Well said, good sir.

Personally, I make it a point to see things for what they are as much as possible. Hopefully others follow suit... lol. 🙏