Sounds good, then Hive can ignore all the advice I've offered here :)
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RE: The Best Hive Marketing EVER (By A Guy Who Hates Marketing)
Sounds good, then Hive can ignore all the advice I've offered here :)
I'm not saying that your point is wrong. It is the most compelling marketing we have. What we need to work on in my view is actually delivering on "social that pays". What we deliver on is more like "blogging site that pays if you adhere to our concept of quality content".
All good. Like I said, I'm here to offer wisdom and insight. People are free to take it, apply it, and win with it, or disagree with it and go a different direction.
From another comment I made:
But if these massively successful examples don't resonate with you or others on Hive, and people aren't comfortable marketing with the brand messaging I've suggested here, I fully encourage whoever is spearheading Hive's marketing (or the community at large) to go in whatever direction resonates most with them. 🙏
There is a difference between using stake holder votes and community funds to reward ppls content (which has been tried for the last 5 years And is not economically sustainable without huge jumps in user numbers and a lot more wide spread curation / reward mechanisms) and using a sustainable external money source which pays for a service such as all of the above example you site. If hive used external funds to pay users for providing a service, it would be more like the examples u site above. Presently hive does the equivalent of uber paying its drivers in ever inflating / diluting Uber stock. Uber sustains and grows partly because it does not pay out its drivers in its own stock and partly because venture capitalists love govt backed tax payer seed funded companies that serve elites. Hive is not those things
👍😀🙏
I think you have it backwards on those other platforms. Most users don't go to Fiverr, Uber or Youtube to make money. They go to get jobs done, get a lift and to watch videos. I don't think I was even aware for years after starting to use Youtube that it shared ad revenue with larger channels.
In all cases there must be a circular economy. There has to be someone paying, not everyone can be paid.
In theory we can get users by having the best content on Hive, just as Youtube did and all the other successful social platforms. In reality we are terrible at that, although we have improved in recent months/years compared to Steemit past and present.
The main point I want to make has not been that the money for posting is poor marketing, I absolutely think it's the best we have. The point I'm trying to make is that our problem is much more fundamental than marketing - it doesn't matter how well you market a product that fails to deliver. We have to make our product actually deliver value to the masses.
You're correct, but left out one important thing. They all figured out it was important to incentivize and monetize the desired behavior. And once they did monetize it, they used it as a selling point for mass adoption.
Hive already has people coming here to 'get jobs done' Such as a) create content and b) to get their feed of content. This is the job all social platforms serve.
Hive is the only / biggest platform I know that incentivizes and monetizes this 'job getting done.' Neglecting to leverage that is a tragedy that limits Hive's growth, period, in my opinion.
Correct. And part of that circular economy is a healthy balance of consumers. Hive's economy is out of balance, and desperately needs consumers. Most creators here get 2-3 comments per post. Minimal shares. Because the type of human being who comments, shares, engages, upvotes aren't creators & devs, they're consumers.
My approach here is aimed at solving this pivotal issue in Hive's growth and human economy.
I agree totally. But Hive(.Blog) does deliver. In fact, it practically has a monopoly as the only social platform that rewards consumer behavior in crypto, financially rewarding and valuing their vital consumer-behavior, where FB, IG, YT, Twitter simply steals their data and rewards them not at all for their consumption. Hive literally has no competition here. It's a dream come true for consumers.
"You mean I can 'like' and actually earn a little something for it? Sign me up!"
Anyway, I don't imagine we'll see eye to eye on this anytime soon, and I can only explain my perspective to a certain level of detail due to time-constraints, so I'm happy to agree to disagree, thank you again for your input, and wish you a great day! 🙏
That's right.
Even if a couple of dozen people are successful on hive, it will attract more and more people. And keep the current ones working harder/smarter to achieve more success, to reach to the top!👌
Well said! 👌🙏
Not all. Just/only advertising the platform with the money earning opportunity. That will mostly attract selfish and greedy people. A perfect example for this is Steemit. They made that mistake. Hive should not.
I've addressed this in other comments, but thank you for sharing! 🙏