If the whole community can stand up for them (steem hf 23), how can it be that they cannot invest a lil bit of time into community?

I totally agree! It's often the little guys and gals with the small accounts that are making all the noise on Twitter when there is a fight to be had. Most of these Trending Page people are usually nowhere to be found. Then they cut and paste your tweets and get upvotes hahaha.