I have NO IDEA why my default thought with your profile is that you're female. Consider it a compliment. 😆 But sorry. Only sorta not sorry. 🤣

Half the Sky is an amazing doco, to be sure. I'm a fan. I think in marketing of ANY product (not just Hive) we tend not to appreciate the different motivations the various genders have. If we're looking for consistent Hivers who STAY and work on their side hustle for long term gain, marketing data would suggest we need to be considering the female trigger spots far more.