I believe it is a platform to build things on, however that's not really clear to the average outsider looking in and there is no clear way to find that information. Go to google and type in hive blockchain and you get Hive Blockchain Technologies Ltd. so it even confuses things more.
Leo users have most likely heard of the hive blockchain since it's probably talked about quite frequently, but perhaps the question is do they care? The average user doesn't care if the database behind what they use is MS SQL, Oracle or MySQL.
I agree that a single leader has pros and cons. Certainly we saw that in the last iteration with Steem. I guess if the belief is that HIVE is to build on, then target that audience and be clear that this is it's purpose. Jump on hive twitter and you get the impression that it's a social media platform for the most part. Search it on google and you get nothing for the most part.
It took Splinterlands a little while to rank first on search engines. To put a more positive spin on a quote I shared in another comment to this article:
My personal take is marketing emphasis should be on the second-layer of HIVE, its DApps. Then again it depends on where the marketing is being targeted.
-- Vloggers
-- Bloggers
-- Gamers
Each of the above targeted groups requires a different marketing strategy. There is no one size fits all.
We as a community can do this. There is no doubt in my mind. No need to hire a marketing agency. We have the talent right here on our blockchain.
We don't need permission to do something as WE ALL OWN HIVE!
Posted Using LeoFinance Beta
The Hive name sucks as you can't search for it. The lack of branding across the various dapps is bad too. Leo may be great, but finance is a minor part of my interests. People should be encouraged to explore other things on Hive as they have the account anyway. You may buy a Windows PC (I wouldn't) to use Office, but you get access to so much more.
I do wonder if we will see some dapps go their own way as DLive did.
Did not work out well for DLIVE. It is now part of the Justin (f**ck me) Sun Empire.
Posted Using LeoFinance Beta
Well I expect someone got paid well for that. There are some who only build a business in order to sell it rather than to keep it going. Justin seems to taint everything he touches, but the fans are blind to that.
Very good point!
Posted Using LeoFinance Beta