Some big questions, to be sure.

One observation is that a lot of people write excellent articles/posts about the coolness of Hive... but of course, they publish them on Hive and then they share on their twitter accounts which were pretty much created to publicize Hive, so 90% of their followers are already on Hive. In other words, there are a lot of "positive vibes," but they are bouncing around in an echo chamber.

Lately, I have been pondering this same question. I've been considering years in marketing and advertising, along with vague memories from a University education I've never used...

Number one: Overcoming objections. Primary objection: "It's too confusing and complicated."

I think usability is improving. And that's very important. The de-facto standard for web usability is called "login with Facebook/Google." LeoFinance leads the way in that area with a "create account with your twitter information" as a starting point.

Number two: The "rewards" (lack of) issue. The rewards aren't the problem; the problem is that we're using rewards as the primary "carrot" to attract people. It's like using "free beer" as an incentive... sure, lots of people will show up, but when you run out of beer they all leave again.

One of the things I'm working on at the moment is revamping/redesigning all my business/hobby niche websites and blogs — some of which are 20 years old — to include relevant mentions of Hive.

And that's where communities come in. For example, I don't have lot of people I'd point to "Hive, in general" but I have a good segment I'd point at the Natural Medicine community. If it had a front-end interface as sophisticated as LeoFinance's, I could think of about 20 active people from that field who'd be shoo-ins, not because of rewards but because of the niche appeal and the feature that they wouldn't get posts taken down — like they have experienced on other sites — for talking about and recommending alternative healing processes. That's just one example. Another might be the writing communites I have been part of for 20 years. Similarly, I might point fellow micro-business operators to the CTP community.

But you'd never see those promotional efforts because I wouldn't be talking Hive... ON HIVE. However, the onboarding features are essential because I need to know when someone I recommended Hive to actually signed up, so they don't float around in a vacuum and feel confused and disgruntled.

Just thinking out loud...

=^..^=

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