Yep, I thought a lot about marketing of Hive too, and I have a conclusion that Hive makes sense only when is embraced with all the complexity. And this is out of scope of any marketing message. Talking 1on1 and organic growing person by person. When it clicks, it clicks. Otherwise than that attracting with good content and then learning Hive piece by piece while using it. I can see these two ways only. Othwerwise than that it's only increasing brand awareness, also useful, but let's not count on new registrations that way.

Booming of price in entirely separate topic here, also possible, but how many people will stick through a bear?