I agree, it will take a lot of luck. I struggle with even mentioning the crypto aspect of Hive to people these days. Sadly, there are just so many negative connotations when you even utter the word "crypto" in mainstream circles. I miss the old days when crypto got people excited and motivated, I hope this exuberance returns with the next bull cycle.
Bear cycles are for building so doubling down on app development, great content creation, and making the onboarding process as easy as possible now would be wise.
I'm confident that the collective level of exuberance for crypto will only grow over time, as I really expect this to evolve into something as big, and important, as the Internet is today, if not more impactful/ useful. The only question that I'm left with is if HIVE is going to be invited to the party. I must say that I'm convinced it has a good chance :)