The mainstream media is deep-seated as the social media choice for the masses. The second most important point is that the masses do not take social media as money generating thing in the first place.

In contrast, people who show interest(not all) do come here to engage to earn a living. No problem with that but there is a normative divergence between the kind of audience both types cater to.

So when people will realize that Hive as Blockchain-based media offers censorship resistant content, they will definitely think about it seriously.

Regarding revenue generation potential, it should always remain secondary to any social media otherwise it would lead to manipulation in some form or the other.