They should have a budget for marketing too.

If they dont want to use a free, proven to be effective marketing tool then they shouldnt ask for a marketing budget.

I think their products are good but not many people know about them on Crypto Twitter apart from Hivers.

A dapp with an existing userbase would have an easy time getting on some larger spaces but they dont have an incentive to do so.

Theyre not funded by ads so visitors dont matter.
They already get funds from the DHF from existing investors so new ones dont matter.
Thats why im setting this as a base requirement for my vote. If it wasnt free, extremely effective and easy to access I wouldnt. But it is, and no one cares to do it, so im making it my base requirement.