Hive is already a development platform and that should definetely be the focus. SMTs are the way to make that development platform better, since Dapps want to launch their own tokens.

But, advertising is a low hanging fruit and can definitely be implemented quickly. The "burn to promote" feature already exists and was tried in PAL net.

Peakd is already using their own version of it, and it is burning hive everyday. Advertisers are not aware of it yet, and peakd have no incentive to have an add programm since they don't earn the burned hive.

This needs time.