Ayyy, so great to see this! Thanks for using/posting my explainer-memes, for making me beneficiary, and for all your kind words and incredible effort into this initiative to elevate Hive's community & engagement. You rock @wil.metcalfe !
I'm psyched to check out the whitepaper, woo! 🙏
P.S. Headlines and titles are really important, and a whitepaper like this deserve an elevated 'hook' as a title to get people to click. I'd be happy to help if you're interested.
It’s been my pleasure Jay! You 100% deserve any sort of support I can muster! It’s not every day you find someone willing to step into the gaps with you! So sincerely! THANK YOU! 🙌
I have been using every ounce of my brain juice to get the #CometWeek White Paper right... my only reprieve has been having fun with the quirky little Astronaut Animations and Quick Link Buttons! Those have been fun!
Sooooo yes!
How can I turn down an offer like this!?
Would you thinkUP some catchy handles to bring this White Paper together? 🙏
Awesome! I'd start with this post, rather than 'Quick Guide', we could try stuff like:
-CometWeek Explained In 8 Sentences
-Want A Chance To Win 2000 Hive? Check Out Our CometWeek Quick-Guide!
-Quick Guide To 2000 Hive Raffle, It's As Easy As Commenting!
etc.
Any thoughts? 🙏
Edit: A similar principle applies to thumbnails. I love your animated astronaut (so fun!), and especially the movement is eye-catching, but it may be worth asking ourselves, is there an image that could convey more value? Is it worth experimenting with something else to get more traction / attention on our worthy cause?
ie:
I'm cool with whatever, but I love seeing good causes get as much signal boost and visibility in our chaotic, information-flooded world, so I figured I'd mention it as worth a think.
That graphic is great, especially for a professional look :) Maybe for the more fun ones with the astronaut, use a dark blue background, and white text for eye catching contrast? And maybe golden tickets?
The way you have it is awesome though :)
Thanks, glad you like it! And yep, your ideas are all fantastic, I imagine that would make a great thumbnail, perhaps Wil will whip it up :) 🙏
I can't wait to see it :) Keep up the great work :)
😁🙌🙏
Absolutely love your feedback Jay!
I'm a branding guy so when I cameUP with the #CometWeek idea and thoughtUP the astronaut idea I just knew that once people clicked on it the idea would stick. Now what your talking about is how to get them to click!
Both are such tricky things but here's what I had in mind.
I'm thinking to structure the #CometWeek White Paper as a stickable reference to backUP the clickable front end that's coming!
Perhaps that's where we can get people in the door with the 2,000 Hive Hook... Then there's going to be organic questions and people will go to the White Paper in search and go... DAAAAMMMN! This is solid!
That's what I'm hoping for... So for now I'm gonna stick with the fun astronaut theme. But I do think that the title themselves could use something less mechanical and more clickable.
For example: "Quick Guide: #CometWeek In A Click"
What do you think of that one?
Yep, I'm all about branding and have helped develop quite a few professionally. I even made animated videos on naming a brand and creating logos for a brand at the request of my biggest client to date, Evan Carmichael.
So... Comets, astronauts, all great brand stuff! And I was never suggesting you go away from that -- that's why I put the 'comet' splashing into a 'comment-thread' icon in my image there. :)
As for titles, I gave 3 examples my experience has taught me may be effective, and you springboarding off them into: "Quick Guide: #CometWeek In A Click" sounds great, so go for it man! Rock on with great titles, Wil! 🙏
Done and done! "Quick Guide: #CometWeek In A Click"!
I'm looking forward to checking out some of the work you have been involved in! I LOVE seeing how other people have created things with meaning and that also hold lasting value!
Hey! Here's a great title for a post you might want to write! (I donno! But If you wrote it I would read it!) "Stick V.S. Click Marketing" 😁
Yay, progress! :) And by all means, I packed a lot of value into them for anyone interested in branding, hope you enjoy! That is a great title, I'm a huge fan of hooks & headlines, thanks for sharing. (It also sounds related to the book 'Made To Stick' by the Heath Brothers.) What would such a post be about specifically? 🙏
Sophistication is knowing the difference between two points so it is a mind set. With every action their is an equal and opposing action. I’m curious about what your thoughts are around the differences between putting your efforts into getting people to click as opposed to stick.
In my mind anyways... there seems to be two different approaches to marketing. I hadn’t thought about it until we talked however... does that mean that you can do both? Yes! I think so... but we all have limited time to think about how we are going to market our posts intrinsically or extrinsically.
My goal is to get things to stick... so that people come back to the other relatable posts... the problem is... first they have got to click. But once they do... anytime people see the branding it’s going to create familiarity, excitement, and hopefully a decent dose of curiosity!
I think about it like this... we are inundated with information and content that’s all competing for our attention. Some of marketing is therefore mindshare. Exposure to branding eventually creates trust and it also sticks. Those people then become your number 1 word of mouth reps and then the idea spreads. At first there’s only a thin whisper of smoke... but with enough time it can catch and spread naturally.
Consistent force over a long period of time can compound out into amazing results! It’s all about being patient and persistent.
So that’s the idea behind #The #CometWeek White Paper. Then I’ll put the actual #CometWeek post together (hopefully today!) with the intent of getting people to click. This is where a little push marketing and the 2,000 Hive might help as fuel on the fire.
The White Paper might be considered the tinder or kindling. (it’s effort I’m going to light on fire... lol!)
So yeah... we need the clicks to spark the flame... but there has still got to be something sticky. Substance. For things to catch.
I’m not sure if your reading me or not... and I hope this all makes sense...
But that’s what I’m thinking with the difference between stick and click marketing approaches. 😅
P.S. I’m curious Jay! Your mind works magic on saying the right thing at the right time. Did you thinkUP any other hooks or would it be better to keep the kindling basic? (Burning Man reference! Hahaha!)