We've been doing community promotion for years and it's not getting us there. Steem at least got some media coverage. I see very little for Hive, but then it is hard to find due to the generic name. I don't have the answers, which is why I wrote the post. Others know much more about marketing. There are so many sites and products trying to get noticed online and we need to stand out.
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Steem got a corporate-level promotion with the overtake. Paid promoters and trolls :)
Hive has naive voluntary promoters. Actually, we are doing quite good if we see things from this perspective :)