I like a number of things within IOTA some of them are --

1. It has a technology that's ahead of its years.
2. It is still in Beta phase.
3. There is a lot of room to Improve itself.
4. Zero transaction fees
5. Faster Transactions.
6. Team of Programmers like Alon Elmaliah , Alfred Keller and more behind IOTA.

There are many more but I will leave it at that.

Upvoted and resteemed.
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IQAFQBSBIRXLDDW9OCXHGRXDYKNTCLDHIIBQU9WJFWVPTPBAWFKPFWIRNJWTSVOY9RTQETIMQGSDIASVMTERSLTCMQ